Introducing the Channel Collective, a New Collaborative Channel Endeavour between, Vortex 6 and Channel Mechanics

Bracknell, UK – 12th February 2019 – The Channel Collective was formed thanks to a shared mission across three channel organisations:, the leading installed base management platform for the IT channel; Vortex 6, a provider of innovative SaaS solutions that automate multi-vendor partner program compliance; and Channel Mechanics, an award-winning channel automation platform that gives its users the ability to turn great sales ideas into easily executable channel programs.

This partnership is a collection of ISV’s delivering solutions dedicated to increasing revenue and achieving operational efficiency within the IT channel. Each of the unique platforms on offer from each partner are designed to provide better outcomes for the IT channel ecosystem – from vendors, to distributors, to value added resellers to service providers.

The Channel Collective offers a platform for customers to easily gain visibility of all three offerings designed to improve efficiency of its partner program. All three tools can be used in tandem to provide a better partner experience regardless of which partner program you are a part of. Together, Channel Collective can offer customers complementary solutions which help streamline their operational processes through the power of automation and industry expertise.

Scott Frew, CEO of, who suggested the collaboration comments: “The Channel Collective originated from an idea generated from observing an extraordinary volume of channel software companies operating with a common purpose. That being to assist our customers in selecting quality solutions that automate the parts of our customers’ business that transact with essentially disparate vendor, distributor SPs and VAR operating processes. Channel Mechanics and Vortex 6 have excellent solutions that are not only complimentary to the platform, but when integrated can provide an exponential multiplier in productivity, cost reduction and opportunity acceleration.”

Peter Olive, CEO of Vortex 6, states: “We recognise how tough and competitive the channel environment is and as more vendors and partners shift their focus to cloud, so this drives challenges for the channel. This initiative is aimed to help our partners achieve better value and maximum revenue from their engagement with us, which will deliver a win:win for all concerned. Our platforms are complementary and together we are able to deliver a level of automation that is unique in the market today.”

Kenneth Fox, CEO of Channel Mechanics says: “The Channel Collective initiative provides us with a unique opportunity to combine our complementary solutions to support the ever changing and demanding needs of the channel eco-system we support. Our coming together provides a vision and mindshare that brings new levels of automation to the channel, previously unimaginable. For the Vendors, Distributors and Partners leveraging our solutions as part of their go-to-market strategy, they are seeing accelerated revenue, reduced costs and new levels of data insights shaping their growth trajectories.

To learn more, visit the Channel Collective’s  website.

About Channel Mechanics

Channel Mechanics offers a disruptive, industry-leading SaaS platform that accelerates revenue for companies leveraging the channel as their go to market model. Its award-winning channel automation platform gives users the tools, data and insights to turn great sales ideas into easily executable channel programs — guaranteeing the right offer, to the right partner, at the right time. The result is dramatic improvements in channel revenue, marketing effectiveness, customer advocacy and return on investment from channel partners. The platform enables vendors to easily configure, communicate, launch and monitor channel programs in real-time providing the ability to differentiate partners, segment markets and proactively change offers in real time, based on program performance.


About is the leading installed base management platform (IBLM) for the IT channel, currently managing over $20BN in assets and contracts worldwide. The platform transforms the way in which vendors, distributors, VARs and SPs manage their recurring revenue by automating all the processes associated to any type of contract – from cloud consumption, subscriptions to hardware and software maintenance. The results are the complete elimination of manual, time-consuming processes and their associated underlying costs whilst achieving significantly greater revenue streams across type of products.


About Vortex 6

Vortex 6 delivers award winning multi-vendor solutions and services to global and small Channel Partners to automate management of vendor relationships around partner program compliance and rebate optimisation. We simplify engagement, improve efficiency, remove risk and increase income all leading to improved profitability. The market is more competitive than ever, clients are demanding new consumption models, vendors are moving to annuity based income all putting pressure on partners to transform their business. Vortex 6 ensures that the channel partners business is fit and ready to take advantage of the opportunity that this presents.


Media Contact:

Paula Elliott

C8 Consulting Ltd

+44 (0) 1189 497736


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